{"id":49876,"date":"2026-07-27T17:22:45","date_gmt":"2026-07-27T15:22:45","guid":{"rendered":"https:\/\/www.cloudmagazin.com\/privacy-policy\/"},"modified":"2026-07-27T17:22:45","modified_gmt":"2026-07-27T15:22:45","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.cloudmagazin.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>\naside.sidebar.new-sidebar<br \/> {    display: none !important;}<br \/><\/style>\n<h1><span style=\"color: #ffffff;\">Privacy Policy<\/span><\/h1>\n<h2>1. Data protection at a glance<\/h2>\n<h3>General information<\/h3>\n<p>The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.<\/p>\n<h3>Data collection on this website<\/h3>\n<h4>Who is responsible for data collection on this website?<\/h4>\n<p>Data processing on this website is carried out by the website operator. You can find their contact details in the section \u201cInformation on the controller\u201d in this privacy policy.<\/p>\n<h4>How do we collect your data?<\/h4>\n<p>Your data is collected, on the one hand, when you provide it to us. This may, for example, be data that you enter in a contact form.<\/p>\n<p>Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page access). This data is collected automatically as soon as you enter this website.<\/p>\n<h4>What do we use your data for?<\/h4>\n<p>Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.<\/p>\n<h4>What rights do you have regarding your data?<\/h4>\n<p>You have the right at any time to obtain information free of charge about the origin, recipients and purpose of your stored personal data. You also have a right to request the rectification or erasure of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.<\/p>\n<p>Regarding this as well as further questions on the subject of data protection, you can contact us at any time.<\/p>\n<h3>Analysis tools and third-party tools<\/h3>\n<p>When you visit this website, your surfing behaviour may be statistically evaluated. This is done primarily with so-called analysis programmes.<\/p>\n<p>Detailed information on these analysis programmes can be found in the following privacy policy.<\/p>\n<h2>2. Hosting and Content Delivery Networks (CDN)<\/h2>\n<p>We host the content of our website with the following provider:<\/p>\n<h3>RAIDBOXES<\/h3>\n<p>The provider is RAIDBOXES GmbH, Hafenstr. 32, 48151 M\u00fcnster (hereinafter RAIDBOXES). When you visit our website, RAIDBOXES collects various log files including your IP addresses.<br \/>\nDetails can be found in the privacy policy of RAIDBOXES: <a href=\"https:\/\/raidboxes.io\/legal\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/raidboxes.io\/legal\/privacy\/<\/a>.<\/p>\n<p>The use of RAIDBOXES is based on Art. 6(1)(f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and \u00a7 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user\u2019s terminal device (e.&nbsp;g. for device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement (AVV) for the use of the above-mentioned service. This is a contract required under data protection law which ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h3>Cloudflare<\/h3>\n<p>We use the \u201cCloudflare\u201d service. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter \u201cCloudflare\u201d).<\/p>\n<p>Cloudflare provides a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through Cloudflare\u2019s network. This enables Cloudflare to analyze the traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the Internet. In doing so, Cloudflare may also use cookies or other technologies to recognize Internet users; however, these are used solely for the purpose described here.<\/p>\n<p>The use of Cloudflare is based on our legitimate interest in providing our web offering as free of errors and as secure as possible (Art. 6(1)(f) GDPR).<\/p>\n<p>Data transfers to the USA are based on the Standard Contractual Clauses of the European Commission. Details can be found here: <a href=\"https:\/\/www.cloudflare.com\/privacypolicy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cloudflare.com\/privacypolicy\/<\/a>.<\/p>\n<p>Further information on security and data protection at Cloudflare can be found here: <a href=\"https:\/\/www.cloudflare.com\/privacypolicy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cloudflare.com\/privacypolicy\/<\/a>.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement (AVV) for the use of the above-mentioned service. This is a contract required under data protection law which ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h2>3. General information and mandatory information<\/h2>\n<h3>Data protection<\/h3>\n<p>The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.<\/p>\n<p>When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains which data we collect and what we use them for. It also explains how and for what purpose this is done.<\/p>\n<p>We would like to point out that data transmission on the Internet (e.g.&nbsp;when communicating by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.<\/p>\n<h3>Note on the controller<\/h3>\n<p>The controller responsible for data processing on this website is:<\/p>\n<p>Evernine Media GmbH<br \/>\nWatzmannstr. 1a<br \/>\n81541 M\u00fcnchen<\/p>\n<p>Telefon: +49 89\/9390 990-00<br \/>\nE-Mail: contact@evernine-media.com<\/p>\n<p>The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g.&nbsp;names, e-mail addresses or similar).<\/p>\n<h3>Storage period<\/h3>\n<p>Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g.&nbsp;tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.<\/p>\n<h3>General information on the legal bases for data processing on this website<\/h3>\n<p>If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, if special categories of data pursuant to Art. 9(1) GDPR are processed. In the event of an express consent to the transfer of personal data to third countries, the data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your terminal device (e.g.&nbsp;via Device Fingerprinting), the data processing is additionally carried out on the basis of Section 25(1) TTDSG. Consent may be revoked at any time. If your data is required for the performance of a contract or for carrying out pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary for compliance with a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the legal bases applicable in each individual case is provided in the following paragraphs of this privacy policy.<\/p>\n<h3>Note on data transfers to the USA and other third countries<\/h3>\n<p>Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to and processed in these third countries. We point out that in these countries a level of data protection comparable to that in the EU cannot be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It therefore cannot be ruled out that US authorities (e.g.&nbsp;intelligence services) process, evaluate and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.<\/p>\n<h3>Withdrawal of your consent to data processing<\/h3>\n<p>Many data processing operations are only possible with your express consent. You may revoke consent already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.<\/p>\n<h3>Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)<\/h3>\n<p>IF THE DATA PROCESSING IS BASED ON ART. 6(1) LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).<\/p>\n<p>IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).<\/p>\n<h3>Right to lodge a complaint with the competent supervisory authority<\/h3>\n<p>In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.<\/p>\n<h3>Right to data portability<\/h3>\n<p>You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.<\/p>\n<h3>Access, rectification and erasure<\/h3>\n<p>Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. You can contact us at any time regarding this as well as for further questions on the subject of personal data.<\/p>\n<h3>Right to restriction of processing<\/h3>\n<p>You have the right to request the restriction of the processing of your personal data. You can contact us at any time regarding this. The right to restriction of processing exists in the following cases:<\/p>\n<ul>\n<li>If you contest the accuracy of your personal data stored by us, we will generally need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.<\/li>\n<li>If the processing of your personal data was\/is unlawful, you may request restriction of data processing instead of erasure.<\/li>\n<li>If we no longer need your personal data, but you require it for the establishment, exercise or defence of legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.<\/li>\n<li>If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. Until it has been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.<\/li>\n<\/ul>\n<p>If you have restricted the processing of your personal data, these data may \u2013 apart from their storage \u2013 be processed only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.<\/p>\n<h3>SSL or TLS encryption<\/h3>\n<p>For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the browser\u2019s address bar changes from \u201chttp:\/\/\u201d to \u201chttps:\/\/\u201d and by the lock symbol in your browser bar.<\/p>\n<p>If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.<\/p>\n<h2>4. Data collection on this website<\/h2>\n<h3>Cookies<\/h3>\n<p>Our websites use so-called \u201ccookies\u201d. Cookies are small data packages and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until automatic deletion by your web browser occurs.<\/p>\n<p>Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g. cookies for processing payment services).<br \/>\nCookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g.&nbsp;the shopping cart function or the display of videos). Other cookies may be used to analyse user behaviour or for advertising purposes.<\/p>\n<p>Cookies that are required for carrying out the electronic communication process, for providing certain functions you have requested (e.g.&nbsp;for the shopping cart function) or for optimising the website (e.g.&nbsp;cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TTDSG); consent may be withdrawn at any time.<\/p>\n<p>You can configure your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.<\/p>\n<p>Which cookies and services are used on this website can be found in this privacy policy.<\/p>\n<h3>Consent with Borlabs Cookie<\/h3>\n<p>Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this in a data protection-compliant manner. The provider of this technology is Borlabs GmbH, R\u00fcbenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).<\/p>\n<p>When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the withdrawal of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.<\/p>\n<p>The data collected will be stored until you request us to delete it or delete the Borlabs cookie yourself, or until the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at <a href=\"https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/<\/a>.<br \/>\nThe use of Borlabs Cookie Consent technology is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.<\/p>\n<h3>Server log files<\/h3>\n<p>The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:<\/p>\n<ul>\n<li>Browser type and browser version<\/li>\n<li>operating system used<\/li>\n<li>Referrer URL<\/li>\n<li>Host name of the accessing computer<\/li>\n<li>Time of the server request<\/li>\n<li>IP address<\/li>\n<\/ul>\n<p>These data will not be merged with other data sources.<\/p>\n<p>The collection of these data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website \u2013 for this purpose, the server log files must be collected.<\/p>\n<h3>Contact form<\/h3>\n<p>If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on these data without your consent.<\/p>\n<p>The processing of these data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent may be withdrawn at any time.<\/p>\n<p>The data you enter in the contact form will remain with us until you request us to delete them, withdraw your consent to storage, or the purpose for data storage no longer applies (e.&nbsp;g. after your inquiry has been fully processed). Mandatory statutory provisions \u2013 in particular retention periods \u2013 remain unaffected.<\/p>\n<h2>5. Social media<\/h2>\n<h3>Social media elements with Shariff<\/h3>\n<p>Elements of social media are used on this website (e.&nbsp;g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).<\/p>\n<p>You can usually recognize the social media elements by the respective social media logos. To ensure data protection on this website, we use these elements only together with the so-called \u201cShariff\u201d solution. This application prevents the social media elements integrated on this website from transmitting your personal data to the respective provider as soon as you first enter the page.<br \/>\nOnly when you activate the respective social media element by clicking the associated button is a direct connection established to the provider\u2019s server (consent). As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged in to your respective social media account (e.g.&nbsp;Facebook) at the same time, the respective provider can associate the visit to this website with your user account.<\/p>\n<p>Activating the plugin constitutes consent within the meaning of Art. 6(1)(a) GDPR and Section 25(1) TTDSG. You may withdraw this consent at any time with effect for the future.<\/p>\n<p>The service is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.<\/p>\n<h3>Facebook<\/h3>\n<p>Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the collected data is also transferred to the USA and to other third countries.<\/p>\n<p>An overview of the Facebook social media elements can be found here: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/?locale=de_DE\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.facebook.com\/docs\/plugins\/?locale=de_DE<\/a>.<\/p>\n<p>When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook \u201cLike Button\u201d while logged in to your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or of its use by Facebook. Further information on this can be found in Facebook\u2019s privacy policy at: <a href=\"https:\/\/de-de.facebook.com\/privacy\/explanation\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/privacy\/explanation<\/a>.<\/p>\n<p>Where consent has been obtained, the above-mentioned service is used on the basis of Art. 6(1)(a) GDPR and Section 25 TTDSG. Consent may be withdrawn at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in the most comprehensive visibility possible in social media.<br \/>\nSoweit personal data is collected on our website with the help of the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint controllership is limited exclusively to the collection of the data and its transmission to Facebook. Processing by Facebook after transmission is not part of the joint responsibility. The obligations jointly incumbent upon us have been set out in an agreement on joint processing. You can find the wording of the agreement at: <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g.&nbsp;requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.<\/p>\n<p>The data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>, <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a> and <a href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/policy.php<\/a>.<\/p>\n<h3>LinkedIn<\/h3>\n<p>This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.<\/p>\n<p>Each time a page of this website that contains LinkedIn elements is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the \u201cRecommend button\u201d of LinkedIn and are logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or of its use by LinkedIn.<br \/>\nSoweit eine Einwilligung (Consent) eingeholt wurde, erfolgt der Einsatz des o.&nbsp;g. Dienstes auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und \u00a7 25 TTDSG. Die Einwilligung ist jederzeit widerrufbar. Soweit keine Einwilligung eingeholt wurde, erfolgt die Verwendung des Dienstes auf Grundlage unseres berechtigten Interesses an einer m\u00f6glichst umfassenden Sichtbarkeit in den Sozialen Medien.<\/p>\n<p>Where consent has been obtained, the use of the aforementioned service is based on Art. 6(1)(a) GDPR and Section 25 TTDSG. Consent may be withdrawn at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the most comprehensive possible visibility on social media.<\/p>\n<p>Data transfers to the USA are based on the Standard Contractual Clauses of the EU Commission. Details can be found here: <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/62538\/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/help\/linkedin\/answer\/62538\/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de<\/a><\/p>\n<p>Further information on this can be found in LinkedIn\u2019s privacy policy at: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>.<\/p>\n<h2>6. Analytics Tools and Advertising<\/h2>\n<h3>Google Tag Manager<\/h3>\n<p>We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>Google Tag Manager is a tool that enables us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies and does not perform independent analyses. It serves solely to manage and deploy the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google\u2019s parent company in the United States.<\/p>\n<p>The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the rapid and uncomplicated integration and management of various tools on its website. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user\u2019s end device (e.&nbsp;g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.<\/p>\n<h3>Google Analytics<\/h3>\n<p>This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as e.&nbsp;g. page views, time spent on the site, operating systems used and the origin of the user. These data are compiled into a User-ID and assigned to the respective end device of the website visitor.<br \/>\nDes Weiteren k\u00f6nnen wir mit Google Analytics u.&nbsp;a. Ihre Maus- und Scrollbewegungen und Klicks aufzeichnen. Ferner verwendet Google Analytics verschiedene Modellierungsans\u00e4tze, um die erfassten Datens\u00e4tze zu erg\u00e4nzen und setzt Machine-Learning-Technologien bei der Datenanalyse ein.<\/p>\n<p>Furthermore, with Google Analytics we can also record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.<\/p>\n<p>Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g.&nbsp;cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.<\/p>\n<p>The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent may be withdrawn at any time.<\/p>\n<p>Data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here: <a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a>.<\/p>\n<h4>Browser Plugin<\/h4>\n<p>You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>.<\/p>\n<p>More information on how Google Analytics handles user data can be found in Google\u2019s privacy policy: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.<\/p>\n<h3>etracker<\/h3>\n<p>This website uses the analysis service etracker. The provider is etracker GmbH, Erste Brunnenstra\u00dfe 1, 20459 Hamburg, Germany.<\/p>\n<p>With etracker, we can analyze the behavior of our website visitors. For this purpose, etracker records, among other things, your truncated IP address, geo information (city level at most), log files and other information that your browser transmits to our web server when you access the website. This allows us to measure website interactions such as time spent on the site, conversions (e.g.&nbsp;registrations, orders), scroll events, clicks and page views of the website visitor. These interactions are assigned to the website visitor for the duration of the current day so that the visitor is recognized on return visits. After the end of the day, visitor recognition is no longer possible.<br \/>\nWithout your consent, no cookies are stored in your browser and no information is read from the storage of your end device. Cookie-free use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising. The rights and fundamental freedoms of the data subjects remain safeguarded. When analysing with etracker, the IP address is anonymised at the earliest possible point and visitor re-identification is possible for a maximum of the duration of the current day.<\/p>\n<p>Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent may be withdrawn at any time.<\/p>\n<p>You can deactivate etracker here:<\/p>\n<p><a id=\"et-opt-out\" href=\"#\" data-tld=\"https:\/\/www.cloudmagazin.com\/\">&nbsp;<\/a><\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement (DPA) for the use of the service named above. This is a contract required under data protection law that ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h3>Google Ads<\/h3>\n<p>The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed on the basis of user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate these data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.<\/p>\n<p>Use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent may be withdrawn at any time.<\/p>\n<p>Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: <a href=\"https:\/\/policies.google.com\/privacy\/frameworks\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy\/frameworks<\/a> and <a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a>.<\/p>\n<h3>Google Ads Remarketing<\/h3>\n<p>This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<br \/>\nWith Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).<\/p>\n<p>Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google\u2019s cross-device features. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g.&nbsp;mobile phone) can also be displayed on another of your devices (e.g.&nbsp;tablet or PC).<\/p>\n<p>If you have a Google Account, you can object to personalized advertising at the following link: <a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a>.<\/p>\n<p>The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent may be withdrawn at any time.<\/p>\n<p>Further information and the privacy provisions can be found in Google\u2019s privacy policy at: <a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/technologies\/ads?hl=de<\/a>.<\/p>\n<h4>Audience creation with customer matching<\/h4>\n<p>For audience creation, we use, among other things, the customer matching feature of Google Ads Remarketing. In doing so, we transfer certain customer data (e.g.&nbsp;email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, matching advertising messages will be displayed to them within the Google network (e.g.&nbsp;on YouTube, Gmail or in the search engine).<\/p>\n<h3>Google Conversion Tracking<\/h3>\n<p>This website uses Google Conversion Tracking. The provider is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and which actions they have performed. We do not receive any information that would enable us to identify the user personally. Google itself uses cookies or comparable recognition technologies for identification.<\/p>\n<p>The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent may be withdrawn at any time.<br \/>\nYou can find more information about Google Conversion Tracking in Google\u2019s privacy policy: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n<h3>Meta Pixel (formerly Facebook Pixel)<\/h3>\n<p>This website uses the visitor action pixel from Facebook\/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the data collected is also transferred to the USA and other third countries.<\/p>\n<p>This makes it possible to track the behavior of website visitors after they have been redirected to the provider\u2019s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.<\/p>\n<p>The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy (<a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a>). This enables Facebook to place advertisements on Facebook pages as well as outside of Facebook. We as the website operator cannot influence this use of the data.<\/p>\n<p>The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TTDSG. Consent may be withdrawn at any time.<\/p>\n<p>We use the advanced matching function within the Meta Pixel.<\/p>\n<p>Advanced matching enables us to transmit various types of data (e.g.&nbsp;place of residence, federal state, postal code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta (Facebook). By activating this function, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offerings. In addition, advanced matching improves the attribution of website conversions and expands Custom Audiences.<br \/>\nTo the extent that personal data is collected on our website with the help of the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint controllership is limited exclusively to the collection of the data and its transmission to Facebook. Processing by Facebook after transmission is not part of the joint responsibility. The obligations jointly incumbent upon us have been set out in an agreement on joint processing. You can find the wording of the agreement at: <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You may assert data subject rights (e.&nbsp;g. requests for access) concerning data processed by Facebook directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.<\/p>\n<p>Data transfers to the USA are based on the Standard Contractual Clauses of the European Commission. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a> and <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a>.<\/p>\n<p>You can find further information on the protection of your privacy in Facebook\u2019s privacy notices: <a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a>.<\/p>\n<p>You can also deactivate the remarketing function \u201cCustom Audiences\u201d in the ad settings section at <a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>. To do so, you must be logged in to Facebook.<\/p>\n<p>If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: <a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p>\n<h3>Facebook Custom Audiences<\/h3>\n<p>We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.<\/p>\n<p>When you visit or use our websites and apps, make use of our free or paid offerings, transmit data to us, or interact with our company&#8217;s Facebook content, we collect your personal data in this context. If you grant us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which Facebook can use to serve you relevant advertising. Furthermore, audiences can be defined using your data (Lookalike Audiences).<\/p>\n<p>Facebook processes this data as our processor. Details can be found in Facebook&#8217;s terms of use: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/customaudience\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/terms\/customaudience<\/a>.<\/p>\n<p>The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent may be withdrawn at any time.<\/p>\n<p>Data transfers to the USA are based on the European Commission&#8217;s Standard Contractual Clauses. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/customaudience\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/terms\/customaudience<\/a> and <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>.<\/p>\n<h3>LinkedIn Insight Tag<\/h3>\n<p>This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.<\/p>\n<h4>Data processing by the LinkedIn Insight Tag<\/h4>\n<p>With the help of the LinkedIn Insight Tag, we obtain information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our site with the respective target groups. Furthermore, with the help of LinkedIn Insight Tags we can measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function, with the help of which we can display targeted advertising to visitors to our website outside the website, whereby according to LinkedIn no identification of the advertising recipient takes place.<br \/>\nLinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are truncated or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data are then deleted within 180 days.<\/p>\n<p>The data collected by LinkedIn cannot be attributed by us as the website operator to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use them in the context of its own advertising measures. For details, please refer to LinkedIn\u2019s privacy policy at <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy#choices-oblig\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy#choices-oblig<\/a>.<\/p>\n<h4>Legal basis<\/h4>\n<p>Where consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6 (1) lit. a GDPR and Section 25 TTDSG. Consent may be withdrawn at any time. Where no consent has been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.<\/p>\n<p>The transfer of data to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: <a href=\"https:\/\/www.linkedin.com\/legal\/l\/dpa\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/l\/dpa<\/a> and <a href=\"https:\/\/www.linkedin.com\/legal\/l\/eu-sccs\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/l\/eu-sccs<\/a>.<\/p>\n<h4>Objection to the use of the LinkedIn Insight Tag<\/h4>\n<p>You can object to the analysis of user behavior and targeted advertising by LinkedIn via the following link: <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/p>\n<p>Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid LinkedIn linking data collected on our website with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h3>Outbrain<\/h3>\n<p>We have integrated Outbrain on this website. The provider is Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA (hereinafter \u201cOutbrain\u201d).<\/p>\n<p>When you visit a website on which Outbrain is integrated, Outbrain creates a pseudonymous user profile (User ID) that stores which content you have viewed or read. Subsequently, further interest-based content may be recommended to you or advertising may be displayed on our website or on other websites on which Outbrain is integrated. For this purpose, among other things, your device type, your IP address, your browser type, visited web pages and articles read, the time of access and the device ID are stored and combined in your User ID.<\/p>\n<p>We also use the Outbrain Pixel. When you enter our website, we can use this pixel to determine whether you already have an Outbrain User ID. In this way, advertisers from the Outbrain advertising network can measure the effectiveness of their campaigns.<\/p>\n<p>Where consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6(1)(a) GDPR and \u00a7 25 TTDSG. Consent may be withdrawn at any time. Where no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.<\/p>\n<p>Further information can be found in Outbrain\u2019s privacy policy at: <a href=\"https:\/\/www.outbrain.com\/legal\/privacy#privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.outbrain.com\/legal\/privacy#privacy-policy<\/a>.<\/p>\n<p>You can also find a list of all cookies used by Outbrain under the following link: <a href=\"https:\/\/www.outbrain.com\/privacy\/cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.outbrain.com\/privacy\/cookies\/<\/a>.<\/p>\n<p>If you would like to view or adjust your interest profile with Outbrain, click on the following link: <a href=\"https:\/\/my.outbrain.com\/recommendations-settings\/home\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/my.outbrain.com\/recommendations-settings\/home<\/a>.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that this party processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Quality assurance of marketing campaigns<\/h3>\n<p>We verify data of website visitors using data from publicly accessible sources in order to ensure the quality of campaigns and evaluations on the basis of our legitimate interest (Art. 6(1)(f) GDPR). Where cookies are used in this process, collection takes place only with the consent of the website visitors (Art. 6(1)(a) GDPR).<\/p>\n<h3>&nbsp;<\/h3>\n<h3>LeadFeeder (Dealfront)<\/h3>\n<p>We use LeadFeeder as a tool for verifying leads. For this purpose, LeadFeeder accesses the list of IP addresses of website visitors provided by Google Analytics and matches the list of IP addresses with information about the companies that can be found on the internet under those IP addresses. LeadFeeder does not establish a direct personal reference. It can only be assumed that visitors are company visitors. The following data are processed: Pages accessed; time of the visit, time of the last visit; name of the owner of the IP address range, reverse domain of the IP address range; referring website, application or service, including the relevant search queries that led to the Leadfeeder website; browser information; operating system and device information; IP address range of logged-in users.<br \/>\nLeadFeeder is a service of Liidio Oy, Mikonkatu 17 C, Helsinki 00100, Finland. LeadFeeder\u2019s privacy policy can be found at <a href=\"https:\/\/www.leadfeeder.com\/privacy\/\">https:\/\/www.leadfeeder.com\/privacy\/<\/a>.<br \/>\n&nbsp;<\/p>\n<h2>7. Newsletter<\/h2>\n<h3>Newsletter data<\/h3>\n<p>If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data are not collected, or are collected only on a voluntary basis. For processing the newsletters, we use newsletter service providers, which are described below.<\/p>\n<h3>CleverReach<\/h3>\n<p>This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH &amp; Co. KG, Schafj\u00fcckenweg 2, 26180 Rastede, Germany (hereinafter \u201cCleverReach\u201d). CleverReach is a service that can be used to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter (e.&nbsp;g. email address) are stored on CleverReach\u2019s servers in Germany or Ireland.<br \/>\nOur newsletters sent via CleverReach enable us to analyse the behaviour of newsletter recipients. Among other things, this allows us to analyse how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analysed whether a predefined action (e.g. purchase of a product on this website) has taken place after clicking the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: <a href=\"https:\/\/www.cleverreach.com\/de\/funktionen\/reporting-und-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cleverreach.com\/de\/funktionen\/reporting-und-tracking\/<\/a>.<\/p>\n<p>The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.<\/p>\n<p>If you do not want any analysis by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.<\/p>\n<p>The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.<\/p>\n<p>After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. <strong>You can object to the storage if your interests outweigh our legitimate interest.<\/strong><\/p>\n<p>Further details can be found in the privacy policy of CleverReach at: <a href=\"https:\/\/www.cleverreach.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cleverreach.com\/de\/datenschutz\/<\/a>.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h3>Rapidmail<\/h3>\n<p>This website uses Rapidmail for sending newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.<\/p>\n<p>Rapidmail is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are stored on Rapidmail\u2019s servers in Germany.<\/p>\n<h4>Data analysis by Rapidmail<\/h4>\n<p>For the purpose of analysis, the emails sent with Rapidmail contain a so-called \u201ctracking pixel\u201d, which connects to Rapidmail\u2019s servers when the email is opened. In this way, it can be determined whether a newsletter message has been opened.<\/p>\n<p>Furthermore, with the help of Rapidmail we can determine whether and which links in the newsletter message are clicked. All links in the email are so-called tracking links, with which your clicks can be counted. If you do not want analysis by Rapidmail, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.<\/p>\n<p>Further details on Rapidmail\u2019s analysis functions can be found at the following link: <a href=\"https:\/\/de.rapidmail.wiki\/kategorien\/statistiken\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de.rapidmail.wiki\/kategorien\/statistiken\/<\/a>.<\/p>\n<h4>Legal basis<\/h4>\n<p>Data processing is based on your consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. The lawfulness of processing operations already carried out remains unaffected by the withdrawal.<\/p>\n<h4>Storage period<\/h4>\n<p>The data you deposit with us for the purpose of subscribing to the newsletter are stored by us until you are removed from the newsletter with us or the newsletter service provider and are deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that have been stored by us for other purposes remain unaffected.<\/p>\n<p>After you are removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist are used only for this purpose and are not merged with other data. This serves both your interest and our interest in complying with the statutory requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. <strong>You may object to the storage if your interests outweigh our legitimate interest.<\/strong><\/p>\n<p>Further details can be found in Rapidmail\u2019s data security notices at: <a href=\"https:\/\/www.rapidmail.de\/datensicherheit\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.rapidmail.de\/datensicherheit<\/a>.<\/p>\n<h4>Commissioned processing<\/h4>\n<p>We have concluded a data processing agreement (DPA) for the use of the service named above. This is a contract required under data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h3>Brevo<\/h3>\n<p>This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, K\u00f6penicker Stra\u00dfe 126, 10179 Berlin, Germany.<\/p>\n<p>Brevo is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are stored on the servers of Sendinblue GmbH in Germany.<\/p>\n<h4>Data analysis by Brevo<\/h4>\n<p>With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links, if any, have been clicked. In this way, we can determine, among other things, which links have been clicked particularly often.<\/p>\n<p>We can also see whether certain predefined actions were carried out after opening\/clicking (conversion rate). In this way, we can recognize, for example, whether you made a purchase after clicking the newsletter.<\/p>\n<p>Brevo also enables us to divide newsletter recipients into various categories (\u201ccluster\u201d). Newsletter recipients can be divided, for example, by age, gender or place of residence. In this way, the newsletters can be better tailored to the respective target groups.<\/p>\n<p>If you do not want analysis by Brevo, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.<\/p>\n<p>Detailed information on the functions of Brevo can be found at the following link: <a href=\"https:\/\/www.brevo.com\/de\/newsletter-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brevo.com\/de\/newsletter-software\/<\/a>.<\/p>\n<h4>Legal basis<\/h4>\n<p>The data processing is based on your consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. The lawfulness of data processing operations already carried out remains unaffected by the withdrawal.<\/p>\n<h4>Storage period<\/h4>\n<p>The data you have deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that have been stored with us for other purposes remain unaffected by this.<br \/>\nAfter you have unsubscribed from the newsletter mailing list, your email address may be stored by us or the newsletter service provider in a blacklist where this is necessary to prevent future mailings. The data from the blacklist will be used only for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the statutory requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. <strong>You may object to this storage if your interests outweigh our legitimate interest.<\/strong><\/p>\n<p>For further details, please refer to Brevo\u2019s privacy policy at: <a href=\"https:\/\/www.brevo.com\/de\/datenschutz-uebersicht\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brevo.com\/de\/datenschutz-uebersicht\/<\/a> and <a href=\"https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/<\/a>.<\/p>\n<h4>Data processing agreement<\/h4>\n<p>We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law which ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h2>8. Plugins and Tools<\/h2>\n<h3>YouTube with enhanced data protection<\/h3>\n<p>This website embeds videos from the YouTube website. The operator of the pages is Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>We use YouTube in enhanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily preclude the sharing of data with YouTube partners. Thus, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.<\/p>\n<p>As soon as you start a YouTube video on this website, a connection to YouTube\u2019s servers is established. In the process, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.<br \/>\nFurthermore, after a video is started, YouTube may store various cookies on your end device or use comparable recognition technologies (e.g.&nbsp;Device Fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to capture video statistics, improve usability and prevent attempted fraud.<\/p>\n<p>If applicable, after a YouTube video is started, further data processing operations may be triggered over which we have no influence.<\/p>\n<p>YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TTDSG, insofar as the consent covers the storage of cookies or access to information in the user\u2019s end device (e.g.&nbsp;Device Fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.<\/p>\n<p>Further information about data protection at YouTube can be found in their privacy policy at: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n<h3>Google Fonts (local hosting)<\/h3>\n<p>This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google\u2019s servers does not take place in this context.<\/p>\n<p>Further information on Google Fonts can be found at <a href=\"https:\/\/developers.google.com\/fonts\/faq\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/fonts\/faq<\/a> and in Google\u2019s privacy policy: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Privacy Policy 1. Data protection at a glance General information The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy&#8230; <a class=\"view-article\" href=\"https:\/\/www.cloudmagazin.com\/en\/privacy-policy\/\">&raquo; Artikel<\/a>","protected":false},"author":98,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"footnotes":""},"class_list":["post-49876","page","type-page","status-publish","hentry"],"wpml_language":"en","wpml_translation_of":10483,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - cloudmagazin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudmagazin.com\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - cloudmagazin\" \/>\n<meta property=\"og:description\" content=\"Privacy Policy 1. 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