Wednesday, August 19, 2026 · Week 34 DE · EN · FR · ES Dark
Data Centers

Cloud Trends: Sustainability Gains Importance in 2025

AI and new regulations demand greater energy efficiency and sustainability in cloud computing.

By Klaus Hauptfleisch December 20, 2024 3 min read
Cloud Trends: Sustainability Gains Importance in 2025

While some companies are already pulling workloads back from the cloud, many others are only now beginning their migration. This shift makes it essential to place even greater emphasis on energy efficiency and sustainability, as SoftwareOne predicts.

The Key Points at a Glance

  • In 2025, the cloud landscape will be reshaped by AI, regulation, and sustainability demands.
  • AI and cloud computing are set to drive global energy demand up by 160% by 2030, according to Goldman Sachs.
  • Data centers could generate around 2.5 billion metric tons of CO₂ by 2030, Morgan Stanley warns.
  • Cloud providers are increasingly turning to renewable energy and FinOps to boost efficiency.
  • From February, EU AI guidelines will ban practices such as live facial recognition, impacting developers.

As netzwoche.ch reports, citing SoftwareOne from Wallisellen near Zurich (Switzerland), the cloud landscape in 2025 will undergo fundamental changes driven by new technologies and regulatory requirements. For businesses, this shift presents not only opportunities for growth and process optimization but also the chance to reduce emissions and their carbon footprint.

One of the biggest challenges in cloud computing is the surge in data center energy demand – fueled in part by AI – which is already pushing some U.S. utilities to their limits. Goldman Sachs forecasts that global demand, primarily driven by AI and cloud computing, will rise by 160% by 2030.

Another study by Morgan Stanley estimates that data centers, due to their increased energy consumption, will generate around 2.5 billion metric tons of CO₂ emissions by 2030. To counter this, cloud providers are accelerating their transition to renewable energy and adopting FinOps strategies to make cloud usage more efficient and sustainable.

New Regulations and Technologies in Cloud Computing

As Swiss software company SoftwareOne predicts, businesses developing AI solutions must brace for new regulations and adjust their strategies accordingly. In February, for instance, the EU’s new AI guidelines will take effect, including a ban on live facial recognition.

Edge computing combined with 5G is also set to play a pivotal role, unlocking real-time decision-making and autonomous driving in sectors like healthcare and automotive.

One area still underutilized is the cloud as a platform for quantum computing, which could democratize access to its immense processing speeds. SoftwareOne sees significant potential here.

In short, the cloud developments forecast by the Swiss firm present major opportunities – but they also demand adaptation to evolving regulatory and technological landscapes. Companies that tackle these challenges early will gain a decisive competitive edge.

Frequently Asked Questions

What key factors will reshape the cloud landscape in 2025?

AI, new regulations, and a stronger focus on sustainability are set to transform the cloud landscape by 2025. These trends will directly impact business processes and infrastructure planning.

How is the growing energy demand of data centers affecting the industry?

The surge in energy demand driven by AI and cloud computing is pushing some U.S. utilities to their limits. According to Goldman Sachs, global demand is projected to rise by 160 percent by 2030.

What steps are cloud providers taking to improve sustainability?

Cloud providers are transitioning their data centers to renewable energy sources. They’re also adopting FinOps strategies to optimize resource usage and reduce waste.

What new EU AI regulations come into effect in 2024?

In February 2024, the EU will enforce new AI guidelines across member states. Among other restrictions, these rules ban the use of live facial recognition in public spaces.

How are Edge Computing and 5G shaping the future of cloud development?

Edge Computing, combined with 5G, enables real-time decision-making in sectors like healthcare and automotive. These technologies are critical for powering autonomous systems and reducing latency.

More from the MBF Media Network

SecurityToday | MyBusinessFuture | Digital Chiefs

Source header image: Adobe Stock / TakoyakiAI

Also available in

EspañolDeutsch
MBF Media Newsletter

The monthly briefing for decision-makers

Once a month, the MBF Media Newsletter gathers what matters from cloudmagazin, MyBusinessFuture, Digital Chiefs and SecurityToday, curated by the editorial team.

25,000 IT and business decision-makers read this newsletter. Read along.

Subscribe for free
MBF Media Newsletter, aktuelle Ausgabe auf dem iPhone
A magazine by Evernine Media GmbH