17 April 2026

3 min. read

Partner article with GTIA


The importance of personal encounters in a business context is clearly growing again. According to the Meeting and EventBarometer 2024/25, both the number of events and participant numbers are nearly back to pre-Covid levels. Especially in the IT channel, where trust, partnerships and direct exchange are essential, in-person formats are gaining noticeable relevance.

Key Takeaways

  • The Global Technology Industry Association (GTIA) brings the DACH channel together on April 28, 2026, in Munich – at the GTIA DACH Community Forum at the Adina Hotel Werksviertel.
  • The target audience includes vendors, distributors, MSPs, system integrators and service providers from the DACH region. Focus areas are partner ecosystems, new market requirements and strategic trends in the channel.
  • Beyond the technical input, the emphasis is on networking and community building – from in-depth conversations to new partnerships.
  • First-time participation is free, as is participation for GTIA members. Registration via the official event page.

Against this backdrop, the Global Technology Industry Association brings the DACH channel together in Munich in late April: at the GTIA DACH Community Forum, industry representatives, vendors, service providers and partners meet for personal exchange.

The IT channel in direct dialogue

On April 28, the GTIA DACH Community Forum 2026 takes place in Munich. The event is aimed specifically at players in the IT channel in the DACH region and offers a platform to jointly discuss current developments, challenges and opportunities.

Key topics include the further development of partner ecosystems, new market requirements and strategic trends in the channel. At the same time, the forum delivers concrete insights into best practices and encourages open exchange between participants.

Event facts

Date: Tuesday, April 28, 2026

Location: Adina Hotel, Werksviertel Munich

Target audience: IT channel DACH – vendors, distributors, MSPs, system integrators

Participation: Free for first-time attendees and for GTIA members

Format: Community forum with keynotes, panels and networking

Networking and community in focus

Beyond the content input, networking takes center stage. Personal exchange makes it possible to deepen existing contacts and build new partnerships – a decisive factor for sustainable business success in the channel.

The event deliberately positions itself as a community format: dialogue on equal terms, knowledge transfer within the industry and building long-term relationships are the focus.

Participation and registration

One particular advantage: first-time participation at the forum is free – just like participation for members of the Global Technology Industry Association.

Register now, or become a member and part of the GTIA community.

GTIA DACH Community Forum

Secure your spot now – April 28, 2026, Munich

First-time participation at the forum and participation for GTIA members is free. Registration and further details directly on the event page.

Register on gtia.org

Frequently Asked Questions

When and where does the GTIA DACH Community Forum 2026 take place?

The forum takes place on Tuesday, April 28, 2026, in Munich. The venue is the Adina Hotel in Werksviertel.

Who is the target audience?

The forum is aimed at players in the IT channel in the DACH region – vendors, distributors, MSPs, system integrators, service providers and partners interested in dialogue, market developments and strategic channel trends.

What does participation at the forum cost?

First-time participation at the forum is free. For members of the Global Technology Industry Association, participation is also free of charge.

Which content areas does the forum focus on?

The focus is on the further development of partner ecosystems, new market requirements and strategic trends in the channel. Alongside this, the agenda covers best practices, open exchange and concrete input for day-to-day collaboration.

How does registration work?

Registration runs directly via GTIA’s official event page. Through the same channel, interested parties can also become members and thus part of the GTIA community.

Cover image source: Pexels / Bastian Riccardi (px:22702101)

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