Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can be used to personally identify you. For more detailed information on data protection, please refer to our data protection declaration listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the “Information on the responsible entity” section in this data protection declaration.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This can include data that you enter into a contact form, for example.

Other data is collected automatically or after your consent when you visit the website through our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of processing of your personal data under certain circumstances. You also have a right to complain to the competent supervisory authority.

You can contact us at any time for this and other questions about data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information on these analysis programs can be found in the following data protection declaration.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

RAIDBOXES

The provider is RAIDBOXES GmbH, Hafenstr. 32, 48151 Münster (hereinafter RAIDBOXES). When you visit our website, RAIDBOXES records various log files including your IP addresses.

Details can be found in RAIDBOXES’s data protection declaration: https://raidboxes.io/legal/privacy/.

The use of RAIDBOXES is based on Article 6 (1) lit. f GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6 (1) lit. a GDPR and Section 25 (1) TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., for device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Order Processing

We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a data protection contract prescribed by law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the service “Cloudflare”. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare’s network. This enables Cloudflare to analyze the data traffic between your browser and our website and serve as a filter between our servers and potentially malicious data traffic from the internet. Cloudflare may also use cookies or other technologies to recognize internet users, but only for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our web offering as error-free and secure as possible (Article 6 (1) lit. f GDPR).

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.cloudflare.com/privacypolicy/.

Further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

Order Processing

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

If you use this website, various personal data will be collected. Personal data includes data that can be used to personally identify you. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission on the internet (e.g., when communicating by e-mail) can have security gaps. It is not possible to completely protect data from access by third parties.

Information on the responsible entity

The responsible entity for data processing on this website is:

Evernine Media GmbH
Watzmannstr. 1a
81541 München
Telefon: +49 89/9390 990-00
E-Mail: contact@evernine-media.com

The responsible body is the natural or legal person who decides alone or together with others on the purposes and means of processing personal data (e.g. names, e-mail addresses etc.).

Storage duration

Unless a more specific storage duration is mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to exist. If you assert a legitimate deletion request or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will occur after these reasons have ceased to exist.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 Para. 1 lit. a DSGVO or Art. 9 Para. 2 lit. a DSGVO, if special categories of data according to Art. 9 Para. 1 DSGVO are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 Para. 1 lit. a DSGVO. If you have consented to the storage of cookies or to access information on your terminal device (e.g. via device fingerprinting), data processing also takes place on the basis of § 25 Para. 1 TTDSG. The consent can be revoked at any time. If your data is required for contract fulfillment or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b DSGVO. Furthermore, we process your data if this is necessary for the fulfillment of a legal obligation on the basis of Art. 6 Para. 1 lit. c DSGVO. Data processing can also take place on the basis of our legitimate interest according to Art. 6 Para. 1 lit. f DSGVO. Information on the respective legal bases applicable in individual cases will be provided in the following paragraphs of this privacy policy.

Note on data transfer to the USA and other third countries

We use, among other things, tools from companies based in the USA or other third countries that are not secure in terms of data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We point out that in these countries, no level of data protection comparable to that in the EU can be guaranteed. For example, US companies are obliged to disclose personal data to security authorities without you being able to take legal action against this as the person concerned. It cannot be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have given at any time. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA IS PROCESSED TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Complaint right with the competent supervisory authority

In the event of violations of the DSGVO, the person concerned has a right to complain to a supervisory authority, in particular in the member state of their habitual residence, their workplace or the place of the alleged violation. The right to complain exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process on the basis of your consent or in fulfillment of a contract in a common, machine-readable format issued to you or to a third party. If you request the direct transfer of data to another responsible party, this will only take place if it is technically feasible.

Information, correction and deletion

You have the right to request information about your stored personal data, their origin and recipients and the purpose of data processing and, if applicable, a right to correction or deletion of this data at any time within the framework of the applicable legal provisions. You can contact us at any time for this purpose and for other questions on the subject of personal data.

Right to restrict processing

You have the right to request restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to check this. For the duration of the check, you have the right to request restriction of processing of your personal data.
If the processing of your personal data was/wis unlawful, you can request restriction of data processing instead of deletion.

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If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that we restrict the processing of your personal data instead of deleting it.
If you have lodged an objection in accordance with Art. 21(1) GDPR, a balancing of interests between yours and ours must be carried out. As long as it has not been determined whose interests prevail, you have the right to request that we restrict the processing of your personal data.

If you have restricted the processing of your personal data, these data may only be processed – apart from their storage – with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries, that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion by your web browser occurs.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required for the implementation of the electronic communication process, for the provision of certain functions desired by you (e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring the web audience) are stored on the basis of Art. 6(1) lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1) lit. a GDPR and § 25(1) TTDSG); the consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to accept cookies for certain cases or to generally exclude them, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this in a data-protective manner. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. These data are not passed on to the provider of Borlabs Cookie.

The collected data are stored until you request us to delete them or you delete the Borlabs cookie yourself or the purpose for the data storage ceases to exist. Mandatory statutory retention periods remain unaffected. For details on the data processing by Borlabs Cookie, please refer to https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of Borlabs Cookie consent technology is carried out to obtain the legally prescribed consents for the use of cookies. The legal basis for this is Art. 6(1) lit. c GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data are not combined with other data sources.

The collection of these data is carried out on the basis of Art. 6(1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and the optimization of its website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided, will be stored with us for the purpose of processing the inquiry and for the case of follow-up questions. We do not pass on these data without your consent.
The processing of this data is carried out on the basis of Art. 6 (1) lit. b GDPR, if your request is related to the fulfillment of a contract or to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if this was requested; the consent can be revoked at any time.

The data you entered in the contact form will remain with us until you ask us to delete it, you revoke your consent to storage or the purpose for data storage ceases to exist (e.g. after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

5. Social Media

Social Media Elements with Shariff

This website uses elements of social media (e.g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).

The social media elements can usually be recognized by the respective social media logos. To ensure data protection on this website, we only use these elements together with the so-called “Shariff” solution. This application prevents the social media elements integrated on this website from transmitting your personal data to the respective provider as soon as you enter the page.

Only when you activate the respective social media element by clicking on the associated button, a direct connection to the server of the provider is established (consent). As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged in to your respective social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to this website to your user account.

The activation of the plugin represents a consent within the meaning of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. This consent can be revoked by you at any time with effect for the future.

The use of the service takes place in order to obtain the legally prescribed consents for the use of certain technologies. The legal basis for this is Art. 6 (1) lit. c GDPR.

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US.

If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click on the Facebook “Like” button while you are logged in to your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data and their use by Facebook. Further information on this can be found in Facebook’s privacy policy at: https://www.facebook.com/privacy/explanation.

If consent has been obtained, the use of the aforementioned service is based on Art. 6 (1) lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in the most comprehensive visibility in social media.

If personal data is collected on our website using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. Our jointly obliging commitments were recorded in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-safe implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert your rights (e.g. request for information) regarding the data processed at Facebook directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://www.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
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Every time a page of this website that contains elements from LinkedIn is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click on the LinkedIn “Recommend” button and are logged in to your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

If consent has been obtained, the use of the aforementioned service is based on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in the most comprehensive visibility in social media.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/data-transfer-outside-eu-eea-and-switzerland?lang=en

Further information on this can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.

6. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It only manages and displays the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been obtained, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, dwell time, used operating systems, and origin of the user. These data are summarized in a user ID and assigned to the respective device of the website visitor.

Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

More information on the handling of user data in Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order Processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

etracker

This website uses the analysis service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

With etracker, we can analyze the behavior of our website visitors. To do this, etracker collects, among other things, your shortened IP address, geo-information (maximum city level), log files, and other information that your browser transmits to our web server when you call up the website. This allows us to measure website interactions, such as dwell time, conversions (e.g., registrations, orders), scroll events, clicks, and page views of the website visitor. These interactions are assigned to the website visitor for the duration of the current day, so that they can be recognized again if they visit the site again. After the end of the day, visitor recognition is no longer possible.
No cookies will be stored in your browser without your consent, and no information will be read from your device’s storage. The cookie-free use of this analysis tool is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. The rights and freedoms of the persons concerned remain protected. The IP address is anonymized as early as possible during the analysis with etracker, and visitor recognition is only possible for the duration of the current day.

If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

You can deactivate etracker here:

Order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites if the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. You can find more details here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign persons who interact with our online offer to certain target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with the cross-device functions of Google. This allows interest-based, personalized advertising messages, which were adapted to your previous usage and browsing behavior on one device (e.g. mobile phone), to also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

Further information and Google’s data protection provisions can be found in Google’s data protection policy at: https://policies.google.com/technologies/ads?hl=en.

Target group formation with customer matching

For target group formation, we use, among other things, Google Ads Remarketing’s customer matching. In doing so, we transmit certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the relevant customers are Google users and logged in to their Google account, they will be shown matching advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information serves to create conversion statistics. We find out the total number of users who have clicked on our advertisements and which actions they have carried out. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies to identify users.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

More information on Google Conversion Tracking can be found in Google’s data protection provisions: https://policies.google.com/privacy?hl=en.

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel of Facebook/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
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The collected data is anonymous to us as the operators of this website, and we cannot draw any conclusions about the identity of the users. The data, however, is stored and processed by Facebook, so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://de-de.facebook.com/about/privacy/). This enables Facebook to enable the display of ads on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the page operators.

The use of this service is based on your consent in accordance with Article 6 (1) (a) of the DSGVO and Section 25 (1) of the TTDSG. The consent is revocable at any time.

We use the function of extended matching within the Meta-Pixel.

The extended matching enables us to transmit various types of data (e.g. place of residence, federal state, postcode, hashed email addresses, names, gender, date of birth or telephone number) of our customers and interested parties, which we collect on our website, to Meta (Facebook). By activating this feature, we can refine our Facebook ad campaigns even more precisely to people who are interested in our offers. The extended matching also improves the assignment of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website with the help of the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Article 26 DSGVO). Our joint responsibility is limited to the collection of the data and its transmission to Facebook. The subsequent processing by Facebook is not part of our joint responsibility. The obligations incumbent on us jointly have been recorded in an agreement on joint processing. You can find the wording of the agreement under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of its products. You can assert your rights as a data subject (e.g. information requests) regarding the data processed by Facebook directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Facebook’s data protection information, you will find further information on the protection of your privacy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you visit our websites and apps, use our free or paid offers, transmit data to us, or interact with the Facebook content of our company, we collect your personal data. If you grant us permission to use Facebook Custom Audiences, we will transmit this data to Facebook, with which Facebook can display targeted advertising to you. Furthermore, target groups can be defined with your data (Lookalike Audiences).

Facebook processes this data as our processor. Details can be found in the usage agreement of Facebook: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent in accordance with Article 6 (1) (a) of the DSGVO and Section 25 (1) of the TTDSG. The consent is revocable at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered on LinkedIn, we can analyze, among other things, their professional background (e.g. career level, company size, country, location, industry and job title) and thus better tailor our page to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our web pages make a purchase or take some other action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can display targeted advertising to visitors to our website outside of the website, whereby according to LinkedIn, no identification of the advertising recipient takes place.

LinkedIn itself also records so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as website operators. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it within the framework of its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

To the extent that consent (consent) has been obtained, the use of the aforementioned service takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service takes place on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid linking data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order processing

We have concluded a contract on order processing (AVV) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Outbrain

We have integrated Outbrain on this website. The provider is Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA (hereinafter “Outbrain”).

When you visit a website on which Outbrain is integrated, Outbrain creates a pseudonymous user profile (User-ID) in which it stores which content you have viewed or read. Subsequently, you can be recommended further interesting content or displayed advertising on our website or on other websites on which Outbrain is integrated. For this purpose, among other things, your device type, your IP address, your browser type, visited web pages and read articles, time of access and device ID are stored and summarized in your User-ID.

We also use the Outbrain pixel. When you visit our website, we can use this pixel to determine whether you already have an Outbrain User-ID. In this way, advertisers from the Outbrain advertising network can measure the effectiveness of their campaigns.

To the extent that consent (consent) has been obtained, the use of the aforementioned service takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service takes place on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

Further information can be found in Outbrain’s privacy policy at: https://www.outbrain.com/legal/privacy#privacy-policy.

You can also find a list of all cookies used by Outbrain at the following link: https://www.outbrain.com/privacy/cookies/.

If you want to view or adjust your interest profile with Outbrain, click on the following link: https://my.outbrain.com/recommendations-settings/home.

Order processing

Quality assurance of marketing campaigns

We verify data from website visitors based on data from publicly accessible sources to ensure the quality of campaigns and evaluations on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR). If cookies are used in this process, data is only collected with the consent of the website visitors (Art. 6 para. 1 lit. a GDPR).

LeadFeeder (Dealfront)

We use LeadFeeder as a tool to verify leads. To do this, LeadFeeder accesses the list of IP addresses of website visitors provided by Google Analytics and links the list of IP addresses with information about the companies that can be found on the internet under these IP addresses. No direct personal reference is established by LeadFeeder. It can only be assumed that company visitors are involved. The following data is processed: accessible pages; time of visit, time of last visit; name of the owner of the IP address bandwidth, reverse domain of the IP address bandwidth; referring website, application or service, including the relevant search queries that led to the LeadFeeder website; browser information; operating system and device information; IP address bandwidth of registered users.

LeadFeeder is a service of Liidio Oy, Mikonkatu 17 C, Helsinki 00100, Finland. The LeadFeeder privacy policy can be found at https://www.leadfeeder.com/privacy/.

7. Newsletter

Newsletter data

If you want to receive the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. No further data is collected, or only on a voluntary basis. To process the newsletter, we use newsletter service providers, which are described below.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter “CleverReach”). CleverReach is a service with which newsletter dispatch and analysis can be organized. The data you entered for newsletter subscription (e.g. email address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. This can include, among other things, analyzing how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on this website) occurred after clicking on the link in the newsletter. For more information on data analysis by CleverReach newsletters, see: https://www.cleverreach.com/en/features/reporting-and-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legitimacy of the data processing operations already carried out remains unaffected by the revocation.

If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. We provide a corresponding link in each newsletter message for this purpose.

The data you have deposited with us for newsletter subscription will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after unsubscribe. Data that was stored with us for other purposes remains unaffected.

After you have unsubscribed from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist if necessary to prevent future mailings. The data from the blacklist is only used for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to CleverReach’s data protection regulations at: https://www.cleverreach.com/en/privacy-policy/.

Order processing

We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a data protection contract prescribed by law, which ensures that this service provider only processes the personal data of our website visitors according to our instructions and under compliance with the GDPR.

Rapidmail

This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.

Rapidmail is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data you entered for newsletter subscription is stored on Rapidmail’s servers in Germany.

Data analysis by Rapidmail

For analysis purposes, the emails sent with Rapidmail contain a so-called “tracking pixel” that connects to Rapidmail’s servers when the email is opened. This allows us to determine whether a newsletter message has been opened.

We can also use Rapidmail to determine whether and which links in the newsletter message are clicked. All links in the email are so-called tracking links with which your clicks can be counted. If you do not want analysis by Rapidmail, you must unsubscribe from the newsletter. We provide a corresponding link in each newsletter message for this purpose.

For more information on Rapidmail’s analysis functions, see the following link: https://en.rapidmail.wiki/categories/statistics/.

Legal basis

The data processing is based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Storage duration

The data you have deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and will be deleted from the newsletter distribution list after cancellation of the newsletter. Data that has been stored with us for other purposes remains unaffected by this.

After you have unsubscribed from the newsletter distribution list, your e-mail address will be stored by us or the newsletter service provider in a blacklist if necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Article 6 (1) (f) GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Rapidmail’s data security information at: https://www.rapidmail.de/datensicherheit.

Order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a data protection contract prescribed by law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Brevo

This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you have entered for the purpose of subscribing to the newsletter will be stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked. In this way, we can determine, among other things, which links have been clicked particularly frequently.

We can also recognize whether certain predefined actions have been carried out after opening/clicking (conversion rate). For example, we can recognize whether you have made a purchase after clicking on the newsletter.

Brevo also enables us to divide the newsletter recipients into different categories (“clustering”). For example, newsletter recipients can be divided into categories such as age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups.

If you do not want to be analyzed by Brevo, you must unsubscribe from the newsletter. We provide a corresponding link for this in each newsletter message.

For more detailed information on the functions of Brevo, please refer to the following link: https://www.brevo.com/de/newsletter-software/.

Legal basis

Storage duration

For more information, please refer to Brevo’s data protection provisions at: https://www.brevo.com/de/datenschutz-uebersicht/ and https://www.brevo.com/de/legal/privacypolicy/.

Order processing

8. Plugins and Tools

YouTube with extended data protection

This website embeds videos from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily prevent the transfer of data to YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. This informs the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after starting a video, YouTube may store various cookies on your device or use comparable recognition technologies (e.g., device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to capture video statistics, improve user-friendliness, and prevent fraud attempts.

If applicable, additional data processing operations may be triggered after starting a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG, as far as the consent includes the storage of cookies or the access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (local hosting)

This page uses so-called Google Fonts to display fonts uniformly, which are provided by Google. The Google Fonts are installed locally. No connection to Google servers takes place.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

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